Littlefield AgencyLittlefield Agency
Digital Marketing
For B2B Brands
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Ditch Witch

Leveraging A Strong Dealer Network Across All Customer Touchpoints.
Challenge

The Ditch Witch® organization is made up of a factory in Perry, OK, and a dealer network with over 175 locations throughout the world that sell their equipment. With an organization so large and spread out, how could the Ditch Witch brand tell a cohesive story throughout the distribution channel, regardless of where customers interacted with the brand?

Solution

First, create a push strategy through the dealerships promoting the great relationships dealers have with their customers using the “We’re in this together” messaging—a huge benefit versus the competition. Then, on top of that, use available digital and social channels to go directly to the end user with strong, consistent messaging to build deeper, more long-lasting relationships with customers. This pull strategy that delivered a consistent message at every touchpoint, coupled with the ongoing push strategy, would work twice as hard in furthering relationships with customers. 

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We're In This Together
AT40
HX Hydro Excavators
SK3000
DitchWitch Apex Directional Drilling
DitchWitch JT25
Video
SK3000 Brochure
Evolut40n
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