What We Do: Media
Serving Your Message
on all the right media.
planning
before the media plan
Before we spend any money, we spend time conducting a deep audience analysis, and reviewing your current media spending, plus competitive spending and how they’re spending their media dollars.
All this research gives us an idea of the marketing landscape we’re dealing with as we craft your media strategy. We evaluate which channels would be most effective in reaching your target audience. Like where, when and how often we need to reach them and more. Every angle is taken into consideration to optimize your spend and churn out the desired results.
Uh, what’s in
your media mix?
Everyone wants to know the secret to a great media mix, but most are just guessing. A true recipe doesn’t work by dumping random ingredients in. Instead, it takes a unique and precise mix to get it right. The media placement for your restaurant operates the same way.
We buy across a mix of digital media channels and social platforms, including Facebook, native display, the Google suite with search, display, YouTube and more. Traditional media also has a place in your media plan, because it carries your restaurant experience into the real world where your customers live, breathe and eat.
When it comes to the media that works, we don’t leave anything off the table. We’re constantly looking at new opportunities for advertising in both digital and traditional spaces. Plus, our relationship with Google allow us to stay ahead of the latest trends in marketing technology—and we use it to reach your audience in novel ways.
The right message
for the right people
With your restaurant’s marketing goals in mind, we turn to finding the best tactic to capture your audience’s attention. Retargeting, geo-targeting and responsive campaign tactics on the digital side. Outdoor, print, guerrilla advertising and video on the traditional side. The various touchpoints help reinforce your message and keep your restaurant top-of-mind when people are planning their next meal.
The hypertargeting on digital helps us pinpoint your audience down to granular levels, by interests, occupation, or the areas near your restaurant locations. At this level, we’re able deliver relevant messages to your customers at every point in their search.
optimization
that makes them bite
The science behind which advertising tactic works and doesn’t work continues to get better every year, and with digital analytics, we’re able to see results in real time. We pit headline against headline, one offer versus another in A/B testing until we find the sweet spot. At any time, we can crack open the hood and change assets to optimize toward your goals and your budget. We also monitor the success of your traditional media tactics, checking to see what’s performing and what’s not.
Whether your fans are looking for a restaurant to celebrate as a family, hang out with the girls or grab a quick bite to-go, our job is to make sure you’re their first choice when they choose to eat out.
Marketing Director
MEDIA CASE STUDY
small community
big competition
Problem:
Ahead of a major competitor moving in literally across the street in a small town, our client needed a way to quickly build some brand loyalty.