What We Do: Measurement
Measurement:
a running tab of what’s working.
predicting analytics
right here, right now
Predictive analytics sounds like the greatest thing since sliced bread because it is. We use your past advertising activity to understand which tactics, channels and promotions have gotten you the most success. Then we apply our predictive analytics algorithm to find out what media—and how much of it—will hit your goals and cut through the noise.
This is huge. Not only can you prove ROI on your restaurant’s advertising, but you also remove the guesswork, saving money on the channels that don’t help meet your objectives.
a measurement map
for your goals
When you have so many plates spinning at once, it’s easy to lose sight of which marketing tactics drive specific goals. Soon enough, you forget to check if what you’re doing is actually doing anything. That’s a problem we can solve.
Every action you do should have a precise goal attached to it so we can measure effectiveness—whether that’s as broad as brand awareness or as defined as a local promotion or limited time offer. Our measurement plan is simply a map of these actions and their corresponding tactics, with ongoing analytics running to root out any that are not performing.
A/B testing:
may the best ad run
The best way to know which advertising headline, image, layout or call-to-action works is to test them against each other with A/B testing. We analyze how potential customers react to different variations of your restaurant’s message and optimize for what works. That way, more of your budget goes to results.
This also extends to your website, email marketing, social ads and more. Once we have statistically significant results, we provide data-driven recommendations that further your restaurant’s digital campaigns.
Your digital media
dashboard
Instead of waiting until it’s all a wrap before diving into your advertising analytics, now you can see them in real time with our digital dashboard.
Your restaurant’s dashboard covers campaign and website performance, using your measurement plan as the guide. Not only are the results valuable for you, but they’re also readily available for your stakeholders.
When it comes to budgets, measurement is the best tool to trim the fat off your campaigns. It ties your marketing objectives into the bigger brand picture, showing us what tactics drive results for your business. That way you funnel dollars to what you know sells your food.
President and CEO
MEASUREMENT CASE STUDY
small boost saves
easter sunday sales
Problem:
With their media budget paused and all restaurant locations limited to delivery due to COVID-19, our client’s Easter Meal Special wasn’t getting noticed. Or ordered.
Solution:
Families were craving a holiday together with great food, regardless of the pandemic. And where are they spending time? Facebook. We convinced the client that even a minimal boost that was hyper-targeted would gain traction for their promotion.