The Power of B2B Motion Graphics
April 2019

We all know that in today’s digital world, content is king. And nothing is more widely consumed than video. The last stat we saw suggested that more than 60% of folks researching products online seek out videos to help with their decision-making process. Which is why we like to talk a lot about video’s marketing merits and all the awesome analytics it allows us to track.

However, that begs the question, “Hey, instead of writing about video, why not produce a video about producing videos?”

It’s a fair question. But we like the idea of you walking up to your colleagues, like a scholar, saying, “So, I was reading this fascinating article on the impact of visual storytelling.” You know, educating yourself with a proper read. Now that sounds legit. So, another article about video it is.

More to the point, an article about the power of motion graphics videos.

First, what are motion graphics? Like animation, motion graphics can be best defined as the art of bringing flat design elements to life by adding movement and dimension. Here’s a couple of  examples:

There are a ton of reasons why producing motion graphics videos should be part of your B2B marketing consideration set. But, for the sake of time and bandwidth, we’re going to share what we feel are the top four reasons:

1) Motion graphics videos are relatively inexpensive to produce.

2) In the hands of a capable designer, they’re reasonably quick to execute. 

3) They make the impossible possible. If you can dream it up, you can create it. 

4) You can make boring subjects interesting.

Ultimately, motion graphics can bring real personality to your B2B brand’s video assets. They can be as simple or as involved as you want them to be, easily delivering consistency to your brand identity. Not to mention, you can use them in any number of applications:

  • Pre-Roll Spots (including 6-second bumpers)
  • Social Media
  • Infographics
  • Websites
  • Animated Logos
  • Emails (gifs)

 

Plus, people just like them. They’re easy to digest and, when done well, the messaging can be more memorable and shareable. People love to share great content.

With your customers moving increasingly to mobile devices, the importance of motion graphics can’t be overstated. It won’t be long before video will reach more than 80% of all internet traffic. So, you may want to start thinking about how a motion graphics videos strategy will help you connect with your customers, leading to more engagement...and more sales.

About Littlefield
Founded in 1980, our Top 25 North American B-to-B agency specializes in companies who sell through a strong dealer/distributor network.