Our first best-in-class partnership began in 2009 when our relationship with Southwest Media Group (SMG) was formed. SMG was and still is the #1 media buying powerhouse in the region. Their deep, extensive media research and buying knowledge coupled with our consumer insights and storytelling had an impact on our clients that was both immediate and long-lasting. Not only would our storytelling be relevant and engaging, but so finely targeted that intersecting with our target audience where they live would have a major impact on growing our brands’ businesses. The key with this relationship, and any with our best-in-class partners, is the seamlessness in which it works. Clients see little to no difference between an SMG employee and a Littlefield employee as we all work hand-in-hand at moving our client’s business forward.