We knew their dollars weren’t the problem. It’s where they were putting them. After examining their media mix, we reallocated their money to more effectively reach their target audience and get more out of every cent.
With our focus primarily on media, our team planned a full digital and traditional blitz that hit their audience from all angles. Our strategy included awareness tactics and promotions for their overall brand, but we also zeroed in on small town locations that form the heart of their fan base with geo-targeted digital and social ads.
Tactics included boosted posts to reach their followers on social with relevant LTOs and promotions, supported by email marketing. We also ran ads on Facebook, YouTube and Google display to grow their following, bolstered by radio, TV and outdoor messages near their restaurant locations.