Crafting a digital presence as legendary
as the barbecue.
Our Goal
Increase Y.O.Y. Sales
Our Reality
We knew their dollars weren’t the problem. It’s where they were putting them. After examining their media mix, we reallocated their money to more effectively reach their target audience and get more out of every cent.
With our focus primarily on media, our team planned a full digital and traditional blitz that hit their audience from all angles. Our strategy included awareness tactics and promotions for their overall brand, but we also zeroed in on small town locations that form the heart of their fan base with geo-targeted digital and social ads.
Tactics included boosted posts to reach their followers on social with relevant LTOs and promotions, supported by email marketing. We also ran ads on Facebook, YouTube and Google display to grow their following, bolstered by radio, TV and outdoor messages near their restaurant locations.
Results
21¢
check
increase
first year-over-year increase in
8 years
What We Do
for ribcrib
Media – Digital and Traditional
Content Strategy
Measurement
Research
Social
Media – Digital and Traditional
Online Reputation Management
LTO Collaboration
Content Strategy
Content Calendar
Web Maintenance
Email Marketing
Measurement
ResearcH
Social
Online Reputation Management
LTO Collaboration
Content Calendar
Web Maintenance
Email Marketing
We needed an agency that was responsive and flexible. I’d worked with Littlefield in the past and knew they could help us. Not only is our digital presence more consistent, but they’re always bringing new ideas to the table.
Director of Brand Marketing
AREAS OF
expertise
