The digital media strategy to make
Ask any kid in the middle of the country and they’ve probably heard of Incredible Pizza—and begged their parents to take them. It’s a full arcade, complete with a pizza buffet, go-karts, VR and more, with seven locations throughout the Midwest. But the brand was dogged by years of low sales due to intense competition in the family entertainment space followed by the pandemic.
Taking their budget, and a fresh look at their media plan, the agency stepped in to help the client focus on just one thing—increasing sales. Not through a massive spend or rebrand, but in using their assets and media dollars in better and more efficient ways to drive traffic through the doors.
Optimize Creative Messaging Through Testing
Implement Campaign Measurement to Track ROI
Drive In-Store Traffic
After years of disappointing numbers, Incredible Pizza wanted to make an investment they could count on. With a structured and purposeful media plan, we tied KPIs to every touchpoint and actively A/B tested to see which promotions and creative messages achieved the best results.
Real-time analytics tracked campaign performance and highlighted areas we could adjust along the way. Best of all, our measurement tied campaign elements all the way through to ROI, not just to clicks. So we had real-world results tied back to our digital-world campaigns.
Highest Sales Increase
During their peak months.
What We Do
for incredible pizza
Media – Digital and Traditional
Online Reputation Management
Littlefield Agency has taken Incredible Pizza Company with our 7 stores, and $40 million in sales to a whole new level in the area of digital marketing. Their analytics dashboard is wonderful to prove results—it takes away the guessing. We highly recommend their agency.
– Rick Barsness,