We built a social marketing strategy centered on Facebook and Instagram. Starting their page from (almost) scratch, we initiated a likes campaign to boost their restaurant’s following. Then we cooked up a campaign of strategically timed and targeted posts to the audiences near their location.
Compared with other tactics, the cost to reach the local audience on Facebook is low. With a modest boost, Tulsans got to know the new restaurant in town—and exactly what they served. While at first a vague name and salad-focused tagline confused customers, they now saw the menu served on their newsfeed at times when they were forming dinner plans. And not just salads, but the full variety of fresh, handmade food Crushed Red had to offer.
As the new restaurant in town, we knew it was crucial to form a connection with the community. To stay ahead of current local events, we ran a series of LTOs and promotions targeted at Tulsa teachers and school staff during the Oklahoma public school strike. For the duration of the strike, teachers and staff received a free mini salad—no purchase required.
The forward thinking and generosity paid dividends in community gratitude and loyalty.