From new
spot to
hot spot.
When the fast-casual salad and pizza restaurant, Crushed Red, opened its first franchise in Tulsa, the franchisee did everything right. Great location, visible signage, quality food with a unique value proposition—but few customers. And little support from corporate, in spite of a strong 35+ store presence in the region.
The franchise owner reached out to us, ready to pay out of his own pocket for help getting customers in the door.
Our Goal
Drive Dinner Traffic
Increase Awareness of Offerings
Our Reality
Limited Budget
Few Assets
Little Local Awareness
We built a social marketing strategy centered on Facebook and Instagram. Starting their page from (almost) scratch, we initiated a likes campaign to boost their restaurant’s following. Then we cooked up a campaign of strategically timed and targeted posts to the audiences near their location.
Compared with other tactics, the cost to reach the local audience on Facebook is low. With a modest boost, Tulsans got to know the new restaurant in town—and exactly what they served. While at first a vague name and salad-focused tagline confused customers, they now saw the menu served on their newsfeed at times when they were forming dinner plans. And not just salads, but the full variety of fresh, handmade food Crushed Red had to offer.
As the new restaurant in town, we knew it was crucial to form a connection with the community. To stay ahead of current local events, we ran a series of LTOs and promotions targeted at Tulsa teachers and school staff during the Oklahoma public school strike. For the duration of the strike, teachers and staff received a free mini salad—no purchase required.
The forward thinking and generosity paid dividends in community gratitude and loyalty.
Results
25%
Increase
In Sales
What We Do
for crushed red
Content Strategy
Measurement
Digital Media
Social
Online Reputation Management
LTO Collaboration
Content Strategy
Photography
Measurement
Digital Media
Research
Social
Online Reputation Management
LTO Collaboration
Photography
Research
– mike payne, franchise owner
AREAS OF
expertise
