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Simple Solutions for Your Restaurant’s Top Multi-Location Marketing Challenges

Can we all agree that having eight kids would be more difficult than having just one? The logistics of scheduling after-school activities unique to each child would be enough to drive a parent mad. As you know, marketing to multiple restaurant locations is like that too. The more restaurants under your watch, the more complicated […]

Should You Stay or Should You Go? Restaurant Delivery Apps in a Post-Pandemic World

Picture your diners’ COVID-era reality for a minute: It’s Saturday night. Date night for your target customer. But instead of putting on his favorite jeans and pulling up to your restaurant, he’s parked on his couch scrolling through GrubHub (or DoorDash or UberEats, etc.). 2020 made eating in the new eating out. Are you adapting? […]

How To Allocate Media Budget Across Restaurant Locations Without Losing Your Lunch

Setting media budgets — deciding how much to spend on both traditional and digital advertising — is one of the most tedious aspects of any marketer’s job. The pressure’s on to generate revenue for your restaurant, so you better set your budget in a way that makes an impact without breaking the bank. Even more, […]

For Restaurants, There Are 4 Ways Social Media Takes the (Cheap and Effective) Cake

You don’t need a million-dollar media budget to have success on social media. Depending on your restaurant chain’s size, you could stay in front of your current customers and bring in new ones for as little as $50,000 in social spend per year. Many restaurant marketers think that social media advertising is too expensive. But […]

Marketers: Rescue Your Restaurant’s Branding Budget from Your Promo-Happy CEO Now

At the risk of sounding like a broken record, this year (yep, a whole year) of COVID has been unforgiving for the food industry. Countless restaurants are struggling with lower patronage, new takeout demands, and — let’s face it — a gut-punch to morale. But the demise of restaurant branding isn’t technically one of these […]

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