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Know when something just clicks? Finding those aha moments are our bread and butter, and they’re all right here. With in-depth tips and industry articles surrounding the things we love most—great food, restaurants and top-shelf marketing and advertising.

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Why LTOs Are Important For Your Restaurant’s Success

Why Limited Time Offers Are Important Your favorite co-hosts, Steve “Shamrock Shake” Roop and Chelsea “Pumpkin Spice” Clement, return for another episode of Littlefield SoundBites. This week, Chelsea and Roop talk Limited Time Offers (LTOs), diving deep on everything from what makes a successful LTO to how a restaurant should manage their LTO schedule. Why […]

Bridging the Gap from Your Restaurant’s Brand Promise to Brand Experience

Much of business, and life for that matter, is figuring out how to close the gap. Whether it’s how to narrow the space between you and your closest competitor or strategizing about the best way to get from where you are to where you want to be. Building a great restaurant brand is no different. […]

How Your Restaurant Can Increase Revenue Through Proper Staff Training & In-Store Marketing

Think about the last time you dined in at a restaurant. For some of you, it could have been months ago; for others, it may have been within the last week as the world is beginning to open back up. This could have been a quick business lunch, a date night with your spouse, or […]

5 Tips for Getting Restaurant Franchisees to Follow Through on Marketing Initiatives

Is that restaurant franchise manager your best friend or your worst nightmare? Probably a little bit of both. Especially if you’re fighting the age-old battle that seems to affect everyone in marketing and advertising. Certainly, you know what we’re talking about—the rogue restaurant manager doing his or her own thing instead of corporate’s thing. You […]

The Media Mix Your Restaurant Needs to Bounce Back From COVID-19 Closures

We’re seeing many restaurant brands embrace the next phase of pandemic messaging in their marketing and advertising. We are beginning to turn the corner from the “we’re here for you” to messaging that’s a little more normal—whatever that is. We’ve seen beer brands bring back humor, even poking fun at COVID-19 related themes like Zoom […]

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