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The Evolution of Media Mix Planning for Your Restaurant in Unprecedented Times

This time period has been incredibly challenging and has brought many changes to the way restaurants operate, from staffing to menus to cleaning procedures. In addition to operational changes many restaurants are evaluating marketing efforts to reach new and existing customers. While this may be frustrating and confusing, the trends we see in media consumption […]

How to Monitor Your Restaurant Website: 7 Google Analytics Reports to Get You Started

If your restaurant offers online ordering, then keeping a pulse on your website analytics is a must. Even if you only offer dine-in service, understanding how users find and interact with your website can help you make better decisions that move your business forward. That’s why we’ve put together this list of reports that provide […]

4 Key Principles of an Effective Restaurant Content Strategy

“Content is king.” “Content is king, but engagement is queen and rules the household.” “If content is king, context is God.” You’ve probably heard them all. Not only are these quotes tired, they really don’t mean anything nowadays. King, queen, prince, or duchess, who cares? Let’s just agree that content is important for all marketers, […]

Marketing Your Restaurant Experience - July - 2020

How Restaurants Can Create a Memorable & Shareable Customer Experience

A friend recently asked me about a new restaurant after I posted on social media post about my visit. As I started declaring my love for the intimate space, the cozy ambiance, the cordial staff, he interjected with a question so simple but yet startling, “How was the food?” It was wonderful, delicious, succulent, invigorating, […]

Littlefield Agency Dig In Podcast blue line art

Why LTOs Are Important For Your Restaurant’s Success

Why Limited Time Offers Are Important Your favorite co-hosts, Steve “Shamrock Shake” Roop and Chelsea “Pumpkin Spice” Clement, return for another episode of Littlefield SoundBites. This week, Chelsea and Roop talk Limited Time Offers (LTOs), diving deep on everything from what makes a successful LTO to how a restaurant should manage their LTO schedule. Why […]

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