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The 4 Top Trends Impacting the Restaurant Industry Now That Will Linger Post-Covid-19

As the world grabbles with life during a pandemic, much of the US restaurant industry is trying to come to terms with the long-term effects of COVID-19 on its livelihood. The industry has suffered greatly in 2020, with an estimated 32,109 restaurants closing as of August 31st. Sixty-one percent of those closures (19,590) are reportedly […]

Long-term Branding vs. Short-term Selling: How to use both in your restaurant marketing plan

Creating a marketing plan for your restaurant is as essential to your bottom line as serving delicious food. Reaching new audiences, keeping your brand top-of-mind for existing customers, and promoting the latest limited-time-option (LTO) are all cornerstones of many restaurant marketing plans. What most restaurant strategies lose sight of amid the rush to advertise the […]

Winter’s Coming – How your restaurant will survive the cold months ahead

One thing that COVID-19 taught me early on was to have a greater appreciation for the outdoors. Think back to mid-March and early April when our country was completely shut down. You were cooped up inside eating home-cooked meal after home-cooked meal. What were we all dying to do at that time? Get the hell […]

The Power of the Human Experience in Building Your Restaurant Brand

Zoom meetings, FaceTime dates, digital happy hours, virtual conferences – the global pandemic has pulled these fringe digital communication methods into the mainstream. The longer the coronavirus lingers, the deeper they become entrenched in our culture, slowly pulling us apart and making us more reliant on technology to interact. The restaurant industry is even testing […]

The Evolution of Media Mix Planning for Your Restaurant in Unprecedented Times

This time period has been incredibly challenging and has brought many changes to the way restaurants operate, from staffing to menus to cleaning procedures. In addition to operational changes many restaurants are evaluating marketing efforts to reach new and existing customers. While this may be frustrating and confusing, the trends we see in media consumption […]

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