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Know when something just clicks? Finding those aha moments are our bread and butter, and they’re all right here. With in-depth tips and industry articles surrounding the things we love most—great food, restaurants and top-shelf marketing and advertising.

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3 Design and UX Best Practices for a Michelin Star-Worthy Restaurant Website

Restaurants often have outdated, difficult-to-navigate websites. Even veteran restaurant operators throw a PDF menu and a few stock images up and don’t touch their sites for years — or even a decade. If that’s you, it’s not really your fault. You’re busy, and your budget is tight. You and your colleagues are frequently asked to […]

Get Your Marketing Data Cooking While It’s Still Fresh — How to Manage & Leverage Key Insights

You’re generating tons of data from things like Google and Facebook ads, website analytics, sales numbers from each of your restaurant locations, and your customer loyalty app. But if you’re like many restaurant marketers, you’re not doing much — or anything — with that data. And we get it. You’re incredibly busy. You probably have […]

Step-by-Step Media Planning Strategy for Restaurant Groups

Our Step-by-Step Recipe for a Restaurant Media Plan that Earns Rave Reviews

Many restaurants are running ads and social campaigns without a strategy. Follow this guide to ensure your media plan is research-backed and effective.

Add This To Your Queue: Connected TV vs. Traditional TV Advertising for Restaurants

Running television commercials is pretty much guaranteed to lift sales when it’s part of a business’s strategic media mix. It’s an almost unparalleled brand awareness tactic. But what if your restaurant can’t afford to spend $50,000 or more on a traditional TV spot for just one market? Good news: There’s an underutilized, cost-effective alternative to […]

Your Restaurant’s 5 Step Recipe for Responding to Negative Reviews and Internet Trolls

Try as you might, your restaurant can’t escape negativity online. Even hoity-toity Michelin Star establishments are attacked by internet trolls. We’re living in the age of #foodporn, after all. Every meal warrants a perfectly filtered social media post. If diners think their below-average pancake pics belong online, you better believe they’re posting about their dining […]

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